Figue gives you that sunny-day joie de vivre every time you slip on our impossibly chic, extravagantly adorned pieces. Perhaps you’re nibbling on a fresh fig(ue) in a garden in Italy, figue-uring out world domination from your 36th floor office, or painting the town red.
We want every day to feel figue-tastic, like your best holiday.
Figue’s Mission: to capture the joy of jet-setting
Our bold, fizzy collections are inspired by the iconic society playgrounds of the ‘60s and ‘70s: Positano, Acapulco, Marrakech, Sardinia. Dreamy, idyllic, exotic and a little indulgent.
Figue’s textiles carry an international pedigree; they’re lovingly and sustainably produced by artisans all over the planet—from Italy to India to Bolivia and beyond.
In Greek mythology, Hermes, the protector of travelers and messenger of the gods, carried a staff twined with serpents, called the Caduceus.
Figue loves protecting and celebrating globe-trotters, so we added the twisting snakes to our logo. Go forth!
The first kaftan dates back to ancient Mesopotamia, where people kept cool in the loose, breezy style while they busied themselves with inventing the wheel. Desert-dwellers (including Lawrence of Arabia) wore them throughout the ages for that reason. In the 1960s, the billowy silhouette hit the Pucci and Halston runways. Pucci updated the kaftan with energized, psychedelic prints, while Halston infused it with a slinky, urbane minimalism.
Today, the kaftan is a travel staple and a uniform of the international beach set, superyacht society and anyone, anywhere who understands the meaning of offhand chic. It takes up minimal suitcase space and is equally stylish at the pool, the beach, at cocktails or sightseeing. Each irresistible Figue print, each crisp, floaty fabric, each audacious bead and fluffy tassel is carefully considered for maximum joy. We know you’ll wear Figue again and again (and again), as your most inspiring, multitalented companion.
Ikat (pronounced ee-kaht) is one of our favorite textile-dying techniques. Originating in Indonesia, ikat is somewhat similar to tie-dying because the yarn is bundled and bound—then dyed—to create unique patterns. In fact, the word “ikat” comes from the Malay-Indonesian word Mengikat, which means “to tie.” Figue loves ikat because of its cool originality and its bohemian vibe, which is why we’ve whipped it into flirty mini dresses and swishy kaftans.
Have you noticed that Figue is crazy about chirpy embellishments? It’s kind of hard to miss! We’ve never met a pom-pom or tassel we didn’t love. One reason is history: The English word pom-pom is derived from pombe, French for “knot of ribbons.” Pombe once referred to any adornment on a military hat: a tassel, a rosette, or the perky poof we now call a pom-pom. Each hat pombe represented achievement, celebrating the soldier wearing it. So, while we’re into poms and tassels because they’re playful, elegant, tactile adornments, we also love their original signifiers as points of pride. We hope, when you wear them, that you’ll feel celebrated and appropriately festooned.